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Hanni

HUYNH THI PHUONG HANG

of

Huynh Thi

Phuong Hang

Hanni

“Every journey begins

English Language Student in the Philippines |
Event, MICE, Incentive, Teambuilding & Marketing Professional

With 10 years of experience in event management and 3 years of focused development in marketing, I have successfully organized international incentive trips and corporate events across the USA, Europe, New Zealand, Singapore, Thailand, Cambodia, and Vietnam.
Passionate about integrating events with marketing, I continuously learn and refine my expertise in digital marketing, content strategy, and branding to maximize impact. My strength lies in creating immersive experiences, enhancing customer engagement, and elevating brand value.
Dynamic, adaptable, and creative, I transform every event into a memorable milestone with a professional marketing mindset, innovation, and strategic execution.

About Me

with a story.”

Event Marketing Specialist

2022 – July 2025

Care For Viet Nam, Ho Chi Minh City

  • Organized large-scale incentive programs, leadership events, and experiential marketing campaigns across Vietnam and abroad, including:
  • 🔹Domestic destinations: Organized nationwide leadership conventions and incentive trips across major cities and scenic destinations in Vietnam.
  • 🔹Product launches: Planned and executed new product launch events and roadshows, integrating creative concepts with brand storytelling and on-ground activation.
  • 🔹International destinations: Singapore; a 5-star European cruise (France, Italy, Spain); the USA (Los Angeles, Las Vegas); and a factory visit in New Zealand.
  • 🔹Nationwide reward conventions: Hosted large-scale recognition events in Ho Chi Minh City and Hanoi, gathering over 10,000 participants to celebrate success and unity
  • Core Skills: Event Marketing • Incentive Planning • Product Launch Management • Experiential Storytelling • Cross-functional Leadership • Vendor & Logistics Management • Budget Control • Marketing Integration

Account Executive

2012 - 2017

VietMark Company, Ho Chi Minh City

  • Supported corporate events, MICE, and teambuilding programs nationwide.
  • Built a solid foundation in event coordination, logistics, and client communication.
  • Developed creativity and adaptability in delivering high-quality on-site experiences.
  • Core Skills: Event Coordination • Client Service • Logistics • Creativity • Communication

Account Manager

2017 – 2019

VietMark Company, Ho Chi Minh City

  • Managed multi-city corporate events, incentive trips, and MICE projects from concept to execution.
  • Strengthened project management, budgeting, and vendor coordination while leading junior teams.
  • Ensured each event combined operational precision and emotional engagement.
  • Core Skills: Project Management • Leadership • Budgeting • Vendor Coordination • Client Relations

Account & Business Assistant to Managing Director

2019 - 2022

Canh Cung Group, Ho Chi Minh City

  • Supported the Managing Director in planning, coordinating, and executing corporate and incentive events nationwide.
  • Managed event logistics, client communication, and supplier coordination to ensure smooth operations.
  • Participated in organizing leadership conferences and hybrid events, delivering seamless experiences for partners and teams.
  • Core Skills: Event Management • Business Support • Leadership • Logistics • Hybrid Events • Client Relations

(2012 → 2025)

Career Overview

EDUCATION

College at Hung Vuong University

Ho Chi Minh City
September 2009 - February 2012
Travel Management

Certificate at AIM Academy

Ho Chi Minh City
August 2016 - November 2016
Event Planning

Certificate at EQVN

Ho Chi Minh City
August 2018 - November 2018
Digital Marketing

Bachelor at University of Finance – Marketing

Ho Chi Minh City
August 2023 - August 2025
Marketing Management

Study Abroad

English Fella Educational Corporation, Philippines
August 2025 – Now 2025
English for Business Communication
A new chapter to expand my global perspective, confidence, and storytelling in English through real-world cultural immersion.

Core Strengths

Overseeing end-to-end event operations - including concept, budgeting, vendor coordination, and KPI measurement - for large-scale programs with up to 10,000 participants nationwide and 300 participants internationally.

🔹Project Management:

Aligning event strategy with overall brand direction, ensuring consistent communication across channels and maximizing campaign impact.

🔹Marketing Integration:

Skilled in writing event content, press releases, and social media campaigns to promote events and strengthen brand storytelling.

🔹Content & Promotion:

Experienced in managing clients and organizing events across 7+ countries, adapting effectively to diverse cultures, markets, and expectations.

🔹Client & Cultural Understanding:

Transforming brand visions into experiential concepts that engage emotions and deliver memorable brand experiences.

🔹Creativity:

Leading cross-functional event and marketing teams, fostering collaboration among internal departments and external vendors to deliver excellence.

🔹Leadership:

Marketing & Event Tools

Office:

Design:

Video Editing: 

Social Media Management:

Highlight Projects

  • Over many years, I have managed and executed large-scale incentive programs and corporate events both in Vietnam and abroad - blending professional precision with emotional storytelling.
  • My journey has taken me across most major destinations throughout Vietnam, creating memorable experiences that connect people and celebrate achievement.
  • Internationally, I have organized programs in Singapore, a 5-star European cruise (France, Italy, Spain), the USA (Los Angeles, Las Vegas), and a factory visit in New Zealand.
  • I also organized nationwide reward conventions in Ho Chi Minh City and Hanoi, gathering over 10,000 participants to celebrate success and unity.
  • Each program is not just an event - it’s a meaningful journey that connects people, celebrates achievement, and strengthens brand loyalty.

“Travel is not only a reward, but also a journey of connection and inspiration.”

Theme: HẢI TRÌNH HẠNH PHÚC

European Cruise Incentive (2022)

  • 🔹Exclusive 5-star cruise chartered for corporate reward trip.
  • 🔹Managed logistics across multiple Schengen countries.
  • 🔹Created “Luxury Experience at Sea” concept reinforcing brand prestige. 
  • Destinations: France - Italy - Spain
  • Scale: 300 participants
  • My Role: Concept development, budgeting, logistics, and on-site management.
  • Highlights:
Theme: ĐƯỜNG ĐẾN 5 SAO

Singapore Incentive Trip (2023)

  • 🔹Seamless coordination with Singapore DMC partners.
  • 🔹Balanced business, reward, and cultural experience.
  • 🔹Boosted engagement through social media storytelling.
  • Scale: 300 participants
  • Highlights:

USA Incentive & 10th Anniversary (2023)

Theme: HÀNH TRÌNH THƯỢNG ĐỈNH
  • 🔹Designed anniversary campaign integrated with incentive journey.
  • 🔹Coordinated gala dinner, creative concept, and brand storytelling.
  • 🔹Strengthened distributor loyalty through emotional experiences.
  • Destinations: Los Angeles – Las Vegas
  • Scale: 300 participants
  • Highlights:
Theme: HÀNH TRÌNH SỐNG TRỌN ƯỚC MƠ

New Zealand Factory Tour (2024)

  • 🔹Designed corporate learning tour to the brand’s manufacturing hub.
  • 🔹Combined product education with leisure activities.
  • 🔹Reinforced trust and long-term partnership spirit.
  • Scale: 300 participants
  • Highlights:
Đại Hội Trao Thưởng Toàn Quốc

Nationwide Reward Conventions

  • 🔹Two large-scale conventions held annually in Ho Chi Minh City and Hanoi.
  • 🔹Over 10,000 attendees nationwide.
  • 🔹Enhanced company culture and long-term distributor loyalty.
  • 🔹Integrated performance showcases, awards ceremonies, and brand storytelling moments.
  • Locations: Ho Chi Minh City & Hanoi
  • Scale: Over 10,000 participants
  • Key Highlights:
Chương Trình Tưởng Thưởng Trong Nước

Domestic Incentive Programs

  • 🔹Organized incentive trips and conventions in coastal, mountain, and heritage cities across Vietnam.
  • 🔹Managed end-to-end logistics, budgeting, and creative execution.
  • 🔹Blended cultural exploration with corporate recognition programs.
  • 🔹Created impactful storytelling moments that reinforced team unity and brand pride.
  • Scale: Over 500 participants
  • Key Highlights:
Hội Chợ Triển Lãm Ngành Sữa

Milk Industry Exhibition

  • 🔹Designed and executed exhibition booth and brand activation space.
  • 🔹Coordinated with suppliers, contractors, and creative agencies.
  • 🔹Managed pre-event communication and on-site operations.
  • 🔹Delivered strong brand exposure and consumer engagement.
  • Role: Project Manager – Booth Design, Brand Experience, and On-site Operations
  • Key Highlights:

My Creative Process

Storytelling

Execution

Communication 

Planning

Concept

Every event begins with a story. I turn client objectives into memorable narratives through thoughtful design, visual experience, and emotional engagement.

5 step flow:

I believe every event is a marketing moment.
By combining brand strategy, social media storytelling, and experiential design, I help brands connect emotionally with their audiences - before, during, and after the event.

Where Event Meets Marketing

LinkedIn: Phương Hằng ( Hanni goes solo )

Email: hanghuynhphuong@gmail.com

Phone: +84 919 836 895

Address: 134/28 Thanh Thai Street, Ward 12, District 10, Ho Chi Minh City, Vietnam

CONTACT

“Every event is a journey, and every journey tells a story.”